Yet the news feed ranking system is not a total mystery. Two crucial elements are entirely within the control of Facebook’s human employees, and depend on their ingenuity, their intuition and ultimately their value judgments. Facebook employees decide what data sources the software can draw on in making its predictions. And they decide what its goals should be — that is, what measurable outcomes to maximize for, and the relative importance of each.
Thus confirming how totally useless FB is. I've gotten to the point where any company that only uses FB as their "web site" no longer gets my business. Any business can set up a free blog at blogspot. Or, gosh, here's an idea, hire someone to set up a simple website. There are ways to do so without spending a fortune.
After dumping my original FB account, and then setting up a new one where I'm super selective over who I allow as a friend, I found FB to be useful. Then I accepted a few more friends, and joined a couple of groups. Suddenly FB was no longer useful.
It's obvious that a lot of these so-called friends are only interested in clicking "like/love/whatever" and they never respond. Come Nov. 1st, I'll be culling my already short list down once again, and I'll be dumping all the useless groups.
Who knows, maybe I'll go back to my family and the local weather guy (need to know about hurricane's and he lives on FB 24/7/365) and that will be all I'll do there. Send me an email. Send me a text. I respond to both.
