I have a feeling he didn't mean it to come out with such emphasis on Apple products, but I love it. 
QUOTE
“Why do you like your iPod, your iPhone, your Xbox 360, your Google Search?” he said. “The real magic sauce is not the parts that we buy for the Xbox, or the parts that Apple buys for iPhones, it’s the software that goes into it.”
http://www.nytimes.com/2007/07/30/technolo...xprod=permalink