After some debate, ComputerWorld's Matt Hamblen wrote a lengthy blog post on the matter because he found it somewhat demoralizing and embarrassing, especially given that he was covering the conference from a secure press area that Apple itself had the opportunity to select and isolate more appropriately if it so chose.
"I started off for the wash room, but was told by Apple officials that I couldn't go alone," he wrote, claiming that the seemingly absurd measure was the result of both Apple chief executive Steve Jobs and a just-announced iPhone 3G being somewhere within a 50 yard radius.
Having obliged to Apple's demand the first time around, Hamblen who had been drinking quite a bit of coffee found himself in need of a second trip to the facilities. So instead of "looking ill" by approaching the same man who'd accompanied him prior, he asked a female Apple staffer if he could possibly handle the return trip on his own. No dice.
"So, I went to my favorite restroom escort, and he looked at me like I WAS ill," Hamblen wrote. He then explained to the escorts that he wasn't an old man with a bladder problem, but had simply been slurping a lot of caffeine. That, however, made him the subject of considerable mockery once he entered the bathroom, as the escorts traded "jokes about what might be wrong" with him.
http://www.appleinsider.com/articles/08/06..._reporters.html