Techsurvivors

Welcome to Techsurvivors => Community => Topic started by: gunug on July 28, 2010, 01:20:17 PM

Title: Marketing Secrets of the Grateful Dead!
Post by: gunug on July 28, 2010, 01:20:17 PM

There is apparently a new book with this title and this is a review:

http://www.webinknow.com/2010/07/new-book-...teful-dead.html

In case you wanted the present for them what has everything and isn't dead!

Title: Marketing Secrets of the Grateful Dead!
Post by: gunug on July 29, 2010, 05:59:58 AM

Apparently my enthusiasm for this was based upon the funny idea of the Grateful Dead giving marketing tips.  I have had more time and dug more and it's more a community idea that has been driven by these marketing guys:

QUOTE

Out next month from Boston authors David Meerman Scott and Brian Halligan is "Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History." The book's foreword is by Celtics great Bill Walton (a/k/a "Grateful Red"), who attended more than 750 Grateful Dead shows.

Halligan, chief executive at the Cambridge marketing software firm HubSpot, says that he and Scott decided to collaborate on the book after reading an Atlantic Monthly article called "Management Secrets of the Grateful Dead," and then creating a 2010 webinar they called "Marketing Lessons from the Grateful Dead." The pair said they started working on the book together just this past April.

http://www.boston.com/business/technology/...rateful_de.html

Yeah, I didn't think I was interested in "Inbound Marketing" and ideas like this but I listened with with interest yesterday to a local Public Radio show that talked to a woman about manners (she worked for the Boston Globe I think) and the insights that it gave me to the life that I was living "right then" were facinating. Anyway there is a podcast amongst a hundred at Hubstop TV that is an interview with the guys above in the Grateful Dead camp:

Hubspot (check previous podcasts)

Title: Marketing Secrets of the Grateful Dead!
Post by: Xairbusdriver on July 29, 2010, 10:27:58 AM

I probably shouldn't say it (but that has seldom stopped me before!), but "marketing" seems only slightly lower in the scheme of things than "snake oil salesman." Both can be extremely deceptive. "Marketers" are simply better paid, I guess.

Title: Marketing Secrets of the Grateful Dead!
Post by: gunug on August 01, 2010, 05:52:11 PM

My wife once sold used luxury cars but she draws the line at "inbound marketing."