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Welcome to Techsurvivors => Community => Topic started by: Isa on September 25, 2010, 05:22:47 PM

Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: Isa on September 25, 2010, 05:22:47 PM
Hi Techsurvivors members!

Nice to meet you.

I am a postgraduate student doing my MSc. Marketing in the University of the West of England, Bristol.

As a Mac user myself, I am particularly interested to base my dissertation on brand loyalty in Apple Mac products. More specifically, I am researching the impacts of online Apple communities on members' loyalty towards Apple.

In order to gain insights on the above I am conducting a simple web survey which consists only multiple-choice questions, and will take around 5 minutes to complete.

It would be really helpful if you can fill in the survey by going to the following link:

http://bristol.qualtrics.com//SE?SID=SV_0jIverMfxHUa3xG

The research is entirely for academic purpose and no personal information that can lead to identification will be required. All data collected will be permanently destroyed once the dissertation is completed.

Thank you very much for sparing your time!

p.s. If you have any opinions on my research topic which are not covered by the survey, please feel free to raise them here, or alternatively contact me via my email: isa.mark AT ymail DOT com.

Thanks again!  

Best regards,
Isabel
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: kimmer on September 25, 2010, 08:06:10 PM
Hi Isabel. Welcome to TS. All the best with your survey and dissertation. I made a minor edit to your post and replaced the "@" and "." in your email with words so that spiders won't find and exploit your addy. smile.gif  Hope that's okay.

Again welcome to TS. Hope to see you around here as often as your schedule allows.
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: Highmac on September 26, 2010, 04:23:18 AM
Hi Isa, and welcome to the forum. You'll find them a very helpful bunch and you'll be well looked after (thanks Kris and Kim!) smile.gif
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: Frances144 on September 26, 2010, 05:26:24 AM
Consider it completed!

and welcome.

They are all mad btw!
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: Highmac on September 26, 2010, 06:46:51 AM
I told my wife "I'm not a complete idiot" and she just said "no, some parts are missing"  biggrin.gif
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: Paddy on September 26, 2010, 09:22:33 AM
Done. smile.gif

And welcome to TS, Isabel!  welcome.gif
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: jchuzi on September 26, 2010, 09:59:10 AM
QUOTE(Highmac @ Sep 26 2010, 07:46 AM) <{POST_SNAPBACK}>
I told my wife "I'm not a complete idiot" and she just said "no, some parts are missing"  biggrin.gif
I said to my wife, "You must think that I'm a perfect idiot." She replied, "Nobody's perfect."  mad.gif
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: gunug on September 26, 2010, 10:32:27 AM
This isn't a survey that I had thought I'd be doing today, I tend to avoid surveys during election seasons, but it was nice and my answers came easily!  THANKS ISA!
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: Isa on September 27, 2010, 07:29:49 AM
Hello Hello!

Thanks kimmer for helping to do the little trick on my email address!

and Thanks everybody for the welcome and for completing the survey smile.gif  

Gunug, haven't thought that there's the "election seasons effect", maybe I should be more strategic in planning the time to launch such kind of survey if i am doing it again... hm... but finger crossed that i'll not be doing it again too soon assuming I'll pass the dissertation smile.gif

isabel
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: Isa on September 27, 2010, 08:01:47 AM
Oh sorry, one question, is there a setting in TS that allows me to receive email alerts when there are replies or new posts in the thread that i'm participating in?

thank you!
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: gunug on September 27, 2010, 10:33:57 AM
QUOTE
"Gunug, haven't thought that there's the "election seasons effect", maybe I should be more strategic in planning the time to launch such kind of survey if i am doing it again... hm... but finger crossed that i'll not be doing it again too soon assuming I'll pass the dissertation. . ."

Some people I know, myself included, get kind of jaded about being asked our opinions during a political season by "mysterious" people on the telephone.  I'm sure that is true in Britain as well as here.  I "prefer" to know who is asking and the purpose of the survey and unless they're forthcoming with this information I generally and politely say no answers.  

My older son has been laid off by a contractor for a "major" U.S. telephone company because of survey answers that were not entirely favorable.  They "prided" themselves on their great public respect and customer service and then treated their contracted employees very badly.  He's going to law school now and hopefully will go on to take them to court! wink.gif
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: kimmer on September 27, 2010, 11:25:45 AM
QUOTE(Isa @ Sep 27 2010, 05:01 AM) <{POST_SNAPBACK}>
Oh sorry, one question, is there a setting in TS that allows me to receive email alerts when there are replies or new posts in the thread that i'm participating in?

Yup, the software covers that. Go to your first post, look in the upper right hand corner and there's a clickable-drop down menu: OPTIONS

Click on that and select TRACK THIS TOPIC and then select the option you want and click the PROCEED button.

I enjoyed your survey and look forward to hearing that you did super well on your dissertation.
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: Isa on September 29, 2010, 01:45:44 PM
QUOTE(gunug @ Sep 27 2010, 04:33 PM) <{POST_SNAPBACK}>
My older son has been laid off by a contractor for a "major" U.S. telephone company because of survey answers that were not entirely favorable.

 eek2.gif  Oh, that's horrible, that's not democracy!

QUOTE(kimmer @ Sep 27 2010, 05:25 PM) <{POST_SNAPBACK}>
Yup, the software covers that. Go to your first post, look in the upper right hand corner and there's a clickable-drop down menu: OPTIONS

Click on that and select TRACK THIS TOPIC and then select the option you want and click the PROCEED button.

I enjoyed your survey and look forward to hearing that you did super well on your dissertation.

Thanks kimmer! I have followed your instructions about tracking the topic, think i've done the setting now ~ will be able to verify it if somebody reply to this thread smile.gif

Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: Xairbusdriver on September 29, 2010, 02:17:17 PM
This is a test. If it were not a test, you would be told. If it were a real post, you would gather reams of information about various topics instead of the fact that you are set up correctly to receive a tracking message.

Thank you for your attention. You are now free to resume whatever duties you have been assigned.
Your Supporters

rofl.gif
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: Isa on September 29, 2010, 02:30:18 PM
QUOTE(Xairbusdriver @ Sep 29 2010, 08:17 PM) <{POST_SNAPBACK}>
This is a test. If it were not a test, you would be told. If it were a real post, you would gather reams of information about various topics instead of the fact that you are set up correctly to receive a racking message.

Thank you for your attention. You are now free to resume whatever duties you have been assigned.
Your Supporters

rofl.gif


muahaha! thanks Xairbusdriver.

Your message was quite philosophical, a bit too sophisticated for my little brain hahaa.... i have to re-read before I finally understood it...  laugh.gif

but now i know i've made the correct setting, so i guess i'm allowed to resume my focus on the chocolate cookie. yay  clap.gif
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: Frances144 on September 29, 2010, 03:55:05 PM
Isa, I did take your test thingy, but what I wrote was about TS predominantly and not for the other named communities but there wasn't a box (that I can remember seeing) that let me differentiate between the selection of fora (pl forum coz I iz edukated!)
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: Isa on September 29, 2010, 04:33:12 PM
QUOTE(Frances144 @ Sep 29 2010, 09:55 PM) <{POST_SNAPBACK}>
Isa, I did take your test thingy, but what I wrote was about TS predominantly and not for the other named communities but there wasn't a box (that I can remember seeing) that let me differentiate between the selection of fora (pl forum coz I iz edukated!)


Hi Frances! Thanks for taking the test thingy smile.gif  and Yea that's what I intend you to do - to answer all the questions basing on your feeling towards the online community you selected at the very beginning, which i think in your case is TS, right? If you remember under the question below there was the little instruction as shown in the bracket.

Which of the following Apple Users Communities are you most involved in?

(If you participate in more than one of the Apple users communities, please choose only the community that you are MOST involved in, and base your answers throughout the entire questionnaire on the selected community.)


Are we talking about the same thing? Or did I misunderstand you??
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: Frances144 on September 29, 2010, 04:40:23 PM
Oh. maybe I missed that bit.  Sorry if I did.  If you can find mine - just apply everything to TS!  I don't really frequent anywhere else.
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: Isa on September 29, 2010, 04:43:14 PM
If you have selected TS in the list of communities, I will automatically apply all your answers to TS, don't worry  wink.gif
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: Xairbusdriver on September 29, 2010, 08:00:32 PM
Writing perfectly understandable instructions and making sure get are seen is a whole discipline of study. Very few ever get an undergraduate degree and fewer than a handful have ever been employed more than a week. Most end up learning a second language (often an Asian one) so they can 'translate' the written booklets accompanying many imports... laughhard.gif
Title: Impacts of Online Mac Communities on Loyalties towards Apple Brand
Post by: Highmac on September 30, 2010, 01:38:21 AM
QUOTE(Frances144 @ Sep 29 2010, 09:55 PM) <{POST_SNAPBACK}>
...that let me differentiate between the selection of fora (pl forum coz I iz edukated!)


A while back I was looking for something else entirely (as is so often the way with web searches!) when I found this from the New Zealand-based mediacollege.com

QUOTE
Fora is sometimes cited as the correct plural for forum. Although it is indeed correct, there is some debate over whether it is the only correct pluralisation. Most online dictionaries provide both fora and forums as acceptable terms.
You will notice that we use the plural forums here at MediaCollege.com. This is for two reasons:
   1. It appears to be acceptable English.
   2. It is the pragmatic solution.

... and it goes on to explain why.

As a side note, it looked such a useful site I've bookmarked it smile.gif