Techsurvivors

Archives => 2003 => Topic started by: krissel on February 22, 2003, 05:13:00 AM

Title: Gateway uses PB in ad
Post by: krissel on February 22, 2003, 05:13:00 AM
From theStreet.com:

 
quote:
As the Five Dumbest Things Research Lab belatedly learned this week, a Gateway ad published last December featured a prominent picture of a fun-lovin', presumably music-downloadin' member of the youth culture groovin' with his PowerBook. Manufactured and marketed, of course, by Apple .

This reproduction of the ad has been circulating for a while, apparently. We found it on the Apple-centric site Spymac.com.

A Gateway spokesman acknowledges the goof, which she says ran only once, in PC Magazine, before it was caught. She attributes Apple's guest-starring role to injudicious use of a stock photo found in a library of ready-to-use photography.

Here's the picture posted at spymac.com

gateway ad
Title: Gateway uses PB in ad
Post by: kelly on February 22, 2003, 10:02:00 AM
Yeah. I remember that.  

It's also interesting that Gateway has gained the "beleagured" title that used to be Apple's.  

Though some folks still haven't figured that out.

http://www.macobserver.com/columns/theback.../20030220.shtml

Apple Death Knell Counter

http://www.macobserver.com/appledeathknell/index.shtml
Title: Gateway uses PB in ad
Post by: dolphin on February 23, 2003, 01:15:00 AM
Cool...hey...maybe it will help their sales...hehe...LOL!    

I saw a Powerbook on the desk of the forecaster at The Weather Channel a couple days ago.

Has anyone noticed how rapidly I am approaching 2000 posts.... NOT
 
 [ 02-23-2003, 02:17 AM: Message edited by: dolphin ]