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I have to right-click... and hit reload several times.
Try turning off the cache in the prefs, assuming Chrome has that setting. As long as your cache has stuff that is being asked for, it will always supply what's in it rather than actually forward the request to the server. If you have a very slow connection, things may slow down if you normally do a lot of page refreshes. OTOH, if it's a fast connection, you'll probably never see the difference... except fewer calluses on your fingertips.