Well, he's not licking MY new Core Duo 2 MacBook Pro!!!!
Interesting comment on the packaging though - it IS unusually beautiful, to the point where you think you cannot throw it out. Apple has been doing this very well for the past few years (iPod packaging etc.), but I think they've reached new heights with the MacBook Pro.
And if imitation is the sincerest form of flattery (rather than over-the-top swoons from the likes of SF Gate writers), then Apple should be very pleased, as the number of MacBook & MacBook Pro look-alikes and iPod look-alikes proliferates.