Author Topic: Apple Retail Article  (Read 1281 times)

Offline kps

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Apple Retail Article
« on: March 08, 2007, 09:05:18 PM »
Interesting article titled: "Apple: America's Best Retailer."

http://money.cnn.com/magazines/fortune/for.../03/19/8402321/

Personally I'm not impressed by what I've seen in the two Toronto stores, but then I'm not much of a "shopper" type and I hate malls. biggrin.gif

I would, however, visit these 'flagship' stores...the 2 New York stores, the London store and the Tokyo store.

cheers

Offline Xairbusdriver

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Apple Retail Article
« Reply #1 on: March 08, 2007, 09:54:38 PM »
It all depends on the quality of the people ( and their training, of course ). Some are simply there to earn a paycheck, others may not have ever seen a Mac before being hired! Some are people persons. Some are experts.

I don't care much for 'shopping' either. I usually know what I want, the price and where I can get it before I leave the house. That's probably never going to be defined as 'shopping'! laugh.gif But I think Apple has a certain advantage when a person walks into their stores. That person already knows that Macs are different but somehow that seems not to scare them enough to stay away, they actually want to know or at least see what they can do. They don't seem to be as interested in technical aspects of cpu and bus speed. They actually use a computer to do something and would like to enjoy that activity more than they do on a Windows machine.

With this kind of customer walking in and virtually asking to be sold something, I'm surprised Apple is not doing better! Probably goes back to the type of people working there...dntknw.gif

I admit I was not expecting much from their stores when I first heard about them, but, once again, someone at Apple made some decisions without contacting me. Fortunately, they have done quite well despite of my lack of input! laugh.gif
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Offline dolphin

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Apple Retail Article
« Reply #2 on: March 08, 2007, 11:08:08 PM »
GREAT story!!! clap.gif  When I bought my 20" iMac at the Apple Store in Easton Town Center 2 years ago...I was impressed with the young man that waited on me from the moment he said Welcome to your Apple store. How can I help you. He was very knowledgeable and friendly and eager to help me find just the right machine. I was also thoroughly impressed with the young man at the Genius Bar. I have been to one tutorial at the Apple store on iMovie and again I was extremely impressed. I would say that they must have a GREAT training program...and it shows!!! clap.gif  biggrin.gif  thumbup.gif
« Last Edit: March 08, 2007, 11:08:51 PM by dolphin »
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