You had me until I read it was Sprint! We have a little prejudice against them in Kansas; we know a little too much! I don't know the reasoning for funny name brands (EMBARQ was the last thing they rolled off) maybe they want denialability?
The gifts of the Allfather to Xohm were not mere trinkets of gold and jewels, but rather the Runes of power. Each Rune held the "True Name" of a newly formed thought, such as "tree", "mountain", or "flower". In the beginning, these things did not exist, and their creation was an act of pure creativity and power of creation through craftsmanship, which the Dwur call Naming. Xohm accepted the gifts and wore them like jewels, unlocking more of Her natural beauty with each idea that the Allfather had Named. Thus, the concept of True Names is sacred in Dwur society, and anything that a Dwur must sign his personal name onto--such as a finely crafted weapon or legal document--becomes blessed by the Allfather.
Likewise, the creation of a unique thing of beauty is also sacred in Dwur society. Naturally, the Dwur worship the Allfather as the spiritual father of craftsman and artisans, overseeing the finest works such as jewelry and metal-smithing. Those who forge weapons and armor call upon the Allfather to guide their hammers, not only in his capacity as the preeminent artisan but also as the god of war.
The Dwur also revere Xohm as the "Earth Mother". Creating unique, beautiful things and ritualistically giving them back to Xohm to beautify Her further is one of the most noble and sacred acts in Dwur society.
http://www.stuffoflegend.com/Ambar/07Relig...heName?single=1
