Interview with Steve

[krissel]

QUOTE

And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply."

QUOTE

On managing through the economic downturn
"We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place -- the last thing we were going to do is lay them off. And we were going to keep funding. In fact we were going to up our R&D budget so that we would be ahead of our competitors when the downturn was over. And that's exactly what we did. And it worked. And that's exactly what we'll do this time."

http://money.cnn.com/galleries/2008/fortun...tune/index.html

http://money.cnn.com/2008/02/29/news/compa...rtune/index.htm

[danf63]

I just read it last night. I thought it was interesting that Apple doesn't do focus group studies. When the MacBook Air came out, the analysts all said that this was built for a specific segment of the market.

Dan