I have used Print Explosion Deluxe for a couple of years. It is very easy to use. You can start with one of a zillion templates or start from scratch. I find it useful to begin with a template and then customize it to suit my whims. You can use the included clip art (TONS of it) or import your own images.
Yeah, the box screams Consumer Software but it doesn't cost a bundle like it's "pro" brethren. I use Print Explosion for all kinds of biz projects and it doesn't require hours of deciphering a manual or purchasing books by third-party publishers in order to figure out how to do something. I only wish that AppleWorks was as simple to use and as useful as Print Explosion...
You can buy direct here
http://www.novadevelopment.com/Products/pr...productCode=pdm for around $60; I recall paying around $40 when I got it. I would check for a better price and maybe contact Nova Development to see if there is a special deal available. And even at $60 I think it is a terrific deal.
After your purchase Nova will send you announcements about software deals on their own and other programs and I have snagged other titles at excellent prices. And if I remember correctly, there is at least a 30-day no questions asked refund period, so how can you lose?