In something that reminds me of the fictional live turkey bombing at the Pinedale Shopping Mall the LG company released balloons that contained vouchers for free smart phones:
But what must have sounded like a good idea in the marketing meeting quickly dissolved into chaos. People aren’t stupid. They figured out that the only way to get the voucher was to burst the balloons, and they showed up equipped to do so with BB guns, knives on sticks, and other tools.
When the balloons were released, the crowd surged for them, and some participants fired BB guns into the air to try and pop their targets. Korea Times reports that in the ensuing scrum, 20 people were injured.
“Some were using BB guns to shoot the balloons. As far as I know, there were only some 20 security guards. LG should have placed more security personnel as the event was already promoted via social networks such as Facebook, Twitter and leading local portals.
http://www.theregister.co.uk/2013/08/12/20...unt_turns_sour/
