So bad, not sad.
I'll watch an "ad" when it becomes informative. So far, I can remember seeing/hearing one like that, but I'm only 78.
I just hope I don't fall over if I see/hear something worth my time.
As for "social media", TS and TidBITS is about it. I've watched a lot of YouTube in the last year, I'm pretty fast with the mute and "skip ad" buttons.
TidBITS is sponsored but their 'ads' are mostly "word-of-mouth" from product users.