London Olympic logo ridiculed

[Gregg]

QUOTE(Xairbusdriver @ Jun 8 2007, 12:27 PM) <{POST_SNAPBACK}>

Rather pushing the definition to call this logo "art". It's purely commercial, no 'artistic' message that I know of is/was ever intended.

Try telling that to the Registered Graphic Designer. I suggest wearing a hockey goalie's mask.

art    –noun

1. the quality, production, expression, or realm, according to aesthetic principles, of what is beautiful, appealing, or of more than ordinary significance.  
2. the class of objects subject to aesthetic criteria; works of art collectively, as paintings, sculptures, or drawings: a museum of art; an art collection.  
3. a field, genre, or category of art: Dance is an art.  
4. the fine arts collectively, often excluding architecture: art and architecture.  
5. any field using the skills or techniques of art: advertising art; industrial art.  
6. (in printed matter) illustrative or decorative material: Is there any art with the copy for this story?  
7. the principles or methods governing any craft or branch of learning: the art of baking; the art of selling.  
8. the craft or trade using these principles or methods.  
9. skill in conducting any human activity: a master at the art of conversation.  
10. a branch of learning or university study, esp. one of the fine arts or the humanities, as music, philosophy, or literature.  
11. arts, a. (used with a singular verb) the humanities: a college of arts and sciences.  b. (used with a plural verb) liberal arts.  
12. skilled workmanship, execution, or agency, as distinguished from nature.  
13. trickery; cunning: glib and devious art.  
14. studied action; artificiality in behavior.  
15. an artifice or artful device: the innumerable arts and wiles of politics.  
16. Archaic. science, learning, or scholarship.

I wouldn't put it in the first category, but take a look at #5. Of course, I don't think much of #4 either. One could say that blogging, or even posting on this forum is an art. Of course, that depends on whose posts one is referring to...

I'd say the definition is certainly broad enough to include the logo design. Heck, if the Blue Shirt qualifies, the bar is pretty low! We have a real "sculpture" here at the end of Wisconsin's Main Street. It's a bunch of standard steel shapes welded together and painted a bright orange. It predates the now famous art museum addition, and now serves to obscure the view of that architectural masterpiece. But do you think the City plans to move it? (See hockey mask above.)

[bil207]

Maybe it is because I own a home here but this is my favorite Olympic logo:  



PS. I was in the stands for the "Miracle on Ice" game (USA vs Soviet Union).

[Xairbusdriver]

"I may not know what are it, but I know it when I see it." Or something like that. Reminds me, we finally got some rain today, I'll be out creating some 'art' with the lawn mower tomorrow!

QUOTE(myself)

I may not know what are it

What did he say? Did me intend to say "I may not know what art is"?

[krissel]

Art and Music are notoriously hard to define. What is noise to some is music to another.

However, logos serve a specific purpose, not to be compared generally to 'Art' in the abstract.

This one violates almost all the desirable assets a logo should display. About the only thing you can say positive is that it does get one's attention. But then so does a gunshot.

One of the most important aspects of a logo is the ability to convey a message about the product or company that it represents. All this one does is convey a sense of anxiety and upheaval. I doubt that is what the Olympic committee had in mind.

[Gregg]

Well the FedEx logo is genius material, and so was the old logo for our Milwaukee Brewers. If creating them was not an artistic endeavor, I suppose it would be a science. Someone's bound to have a formula for how to do it in that case.