After Rebates.
"Office Max retail stores offer the Western Digital Caviar 80GB EIDE UltraATA/100 7200 rpm hard drive, model no. WD800BBRTL, for $109.99. A pair of mail-in rebates, totaling $50, knock the net price to $59.99. That's the best price we've seen by $10. Offer ends May 10, 2003. (This offer is not available online)."
http://dealmac.com/articles/50697.html
