QUOTE(Paddy @ Jan 11 2007, 03:48 PM) [snapback]115758[/snapback]
SB, they didn't come to a settlement - otherwise there would be no lawsuit. Somehow I don't think Apple and Cisco are in collusion just to keep their respective names in the news here! Apple doesn't need any help with that right now and Cisco, as I noted elsewhere, is no doubt stringing Apple along for as long as possible, to milk the situation for all it's worth. I doubt that their terms were acceptable to Apple - so, no deal.
Several have suggested just calling it the ApplePhone - and someone suggested iMobile. iMobile also has some trademark activity, but does not appear to have an active, accepted trademark. The only registered one is in the process of being abandoned at the moment. (if you go to the trademarks site, you can check the TARR records, which will reveal the status of the various trademark applications)
Although I can't find the article now I did read something that said that a deal was struck, not that it was accurate, we know now that it's not. But if the media happen to have better things to do, iPhone would not have gotten the attention and in that case this might have been just an ace in the hole for extended coverage. Of course my analysis leans to the skeptical, but that's my nature, I do not see any reason why a company that could take advantage of a news cycle would want to leave it on the table. It would capture the up and down cycle of the conflict and everything the imagination could muster.