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Author Topic: London Olympic logo ridiculed  (Read 5650 times)

Offline krissel

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London Olympic logo ridiculed
« on: June 07, 2007, 01:59:55 AM »
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Offline kimmer

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London Olympic logo ridiculed
« Reply #1 on: June 07, 2007, 02:14:07 AM »
Saw it the other day, and it is quite ugly.

Some of those alternate logos are really nice looking.
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Offline Highmac

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London Olympic logo ridiculed
« Reply #2 on: June 07, 2007, 02:41:36 AM »
It's been universally slammed over here too. BBC News programme said it failed the regulatory requirements for moving images on TV (re epilepsy problems, etc)

Many people over here reckon instead of spending £400,000 (about $800,000) on the design, they could have got a class of infants to design a better one....

Alternative logos suggested by BBC site readers. I just loved number three....

Readers' views here. You may have to register to access it.

My own theory is that after a couple of weeks of worldwide publicity like no other Olympic logo has ever had... they'll wheel out the real one biggrin.gif

EDIT to add - just realised my 'alternatives' link is Kriss's second one....

Second add - someone set up an online petition against it and closed it just two days later... As the petitioner said: "Almost 50,000 signatures speaks volumes."
« Last Edit: June 07, 2007, 03:53:34 AM by Highmac »
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Offline Frances144

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London Olympic logo ridiculed
« Reply #3 on: June 07, 2007, 06:32:06 AM »
Completely agree about the logo - very nasty.

I liked the one that said "Play together, win forever".  Very good.

Fx

PS  Highmac, i read your theory and thought "you bitter, cynical, twisted person" and then "probably right, though"!
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Offline Highmac

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London Olympic logo ridiculed
« Reply #4 on: June 07, 2007, 07:59:07 AM »
Kelly's Tech section post on How NOT to use Powerpoint (very funny - check it out) provided a link to a blog in which graphic designers (mostly British) discuss said logo under the heading of "London 2012 Olympic logo disaster.... what WERE they thinking?"

One (presumably Canadian) put in his two penn'orth:
QUOTE
…and in other news, the residents of Vancouver, BC in Canada have found great relief in seeing the logo for the London Olympic Games as they thought they had the crappiest logo in Olympic history.
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Offline Paddy

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London Olympic logo ridiculed
« Reply #5 on: June 07, 2007, 10:49:20 AM »
Neil, I followed those links last night (though didn't see the Canadian posting!) and was absolutely appalled when I saw the London logo. What on earth were the people in charge thinking? It's probably one of the worst examples of graphic design, bar none, that I've ever seen on anything half-way prominent.

Believe me, the Vancouver logo is not in the same league at all - it's not very exciting, but it's not truly horrible.

http://www.sportslogos.net/logo.php?lo=6936

London logo:

http://www.sportslogos.net/logo.php?lo=p03ccfg6ej0n0p0n3z17

The bid logo was much, much better (though some issues with the readability of "London"):

http://www.sportslogos.net/logo.php?lo=6953
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Offline dboh

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London Olympic logo ridiculed
« Reply #6 on: June 07, 2007, 10:58:10 AM »
The Olympics also seems to have problems creating mascots. I remember that "creature" they came up with for Atlanta. No one could tell what it was supposed to be.

Since they work so far in advance, they should just have a public competition. If nothing else, it might give the officials a better understanding of the public's tastes.
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Offline Highmac

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London Olympic logo ridiculed
« Reply #7 on: June 07, 2007, 11:09:40 AM »
QUOTE(Frances144 @ Jun 7 2007, 12:32 PM) <{POST_SNAPBACK}>
...thought "you bitter, cynical, twisted person" ...

I love compliments biggrin.gif (Actually, it's a lifetime in journalism that's made me what I am today)

Paddy: While Vancouver's is, as you say, not the most exciting, at least it won't make people physically ill. And I did recognise it as a totem pole. If they are still called that...  or have the PC brigade changed it to something else?  whistling.gif
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Offline Paddy

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London Olympic logo ridiculed
« Reply #8 on: June 07, 2007, 03:46:39 PM »
Actually, Neil, it's supposed to be an Inuit inukshuk - which is quite different from a totem pole. Totem poles were carved out of wood by the Pacific northwest native people (the Haida in particular). Inukshuks are made from stone and are made by the Inuit (Eskimo). You see them all over the place now - there are a fair number of them along the rock cuts on HWY 69 about 2-3 hours north of Toronto and I imagine that they continue appearing as one heads north. A friend of mine has constructed a couple of small ones on the rocks around the lake his fly-in cabin sits on near Sudbury. smile.gif It's almost as if they've become a non-destructive, somewhat more time-consuming version of scrawling "kilroy was here" on the rocks...and I've seen a few animal ones too.

http://en.wikipedia.org/wiki/Inukshuk

http://en.wikipedia.org/wiki/Totem_pole
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Offline Xairbusdriver

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London Olympic logo ridiculed
« Reply #9 on: June 07, 2007, 04:36:56 PM »
I never knew that a "brand" and a "logo" were the same thing! dntknw.gif Unlike Lord Coe, I would call the design/image just a logo. The "brand" is the "Olympic Games" whenever/wherever. All I know is that the 'design' is a little too abstract for me. If one needs to have a design 'explained', I don't think it's efficient at what it should do: remind people of the brand and/or what that brand represents. In this case, I would look for something that reminded people of something/anything about the Olympics. OK, they did include the five colored rings but the rest of the design is nothing more than a date and a place. I dare say that's not the only thing that might occur in London in that year. dntknw.gif It appears that the designers are more interested in promoting London than the Olympics. Oh well, what do I know about 'design'? blush-anim-cl.gif I just hope I get some alert about the next contest of this type! It gives me encouragement that anybody can win these competitions! laugh.gif Aha! Maybe that's the 'message', as bad as a competitor looks, s/he can still be a winner! smile.gif All it takes is perseverance, hard work and bad color combinations! rofl.gif
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Offline krissel

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London Olympic logo ridiculed
« Reply #10 on: June 08, 2007, 01:44:15 AM »
paint.gif
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Offline Highmac

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London Olympic logo ridiculed
« Reply #11 on: June 08, 2007, 02:16:15 AM »
QUOTE(Paddy @ Jun 7 2007, 09:46 PM) <{POST_SNAPBACK}>
Actually, Neil, it's supposed to be an Inuit inukshuk...

Well, we're still learning lots of fascinating things on here despite the forum "split" smile.gif

Your reference to Kilroy reminds me that one of those graphic designers, commenting on the logo, said he'd seen grafitti on Tube trains that looked better....
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Offline gunug

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London Olympic logo ridiculed
« Reply #12 on: June 08, 2007, 05:57:25 AM »
I think the English Hedgehog (in a track suit) would be an excellent mascot:
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Offline Gregg

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London Olympic logo ridiculed
« Reply #13 on: June 08, 2007, 07:40:41 AM »
QUOTE(krissel @ Jun 7 2007, 01:59 AM) <{POST_SNAPBACK}>
It IS pretty awful. I saw it on TV and had to look away.  getsick.gif


If it provokes such a strong reaction, was it a success?? dntknw.gif

"Art" that is cutting edge is usually dissed by the general public.

Some guy wanted to hang a "sculputre" on our airport's parking structure that was a huge blue (glass) man's shirt. Yeah, that says "Milwaukee" to the world. rolleyes.gif The public outcry was so great, that the County Exec pulled the plug on the funding, and was sued by the artist. I don't recall how it was settled.

They could be in for a similar soap opera on this Olympic logo.
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Offline Xairbusdriver

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London Olympic logo ridiculed
« Reply #14 on: June 08, 2007, 12:27:42 PM »
QUOTE
"Art" that is cutting edge is usually dissed by the general public.
Rather pushing the definition to call this logo "art". It's purely commercial, no 'artistic' message that I know of is/was ever intended. As Lord Coe said, "It's a brand." wallbash.gif
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