The new iPods were clean, no songs. They were able to locate 12 of the 20 that were stolen. And in many of the cases where they were able to track down the individual iPod, the person who had it was not the one who stole it. Some were given it by friends, husband (who bought it at a flea market), etc. I can't imagine Apple or any law enforcement authority taking the time to do what the TV program did. It just wouldn't be cost effective. Heck, the police rarely find cars that are stolen and they may be worth a hundred times what an iPod is worth.
And I can hear the privacy people now complaining that their info is being held in a massive database. Maybe that's MicroSoft's way of trying to get Apple to join its own league of Big Brothers.
No, that program was just MSNBC's way of putting a dig into Apple.
They obviously couldn't use Zunes for this program theme since the one that was purchased was put away in a drawer by its owner.