QUOTE
You give apple the full retail amount, (unlikely) then you short them on the revenue plan side, at&t writes off the subsidy and apple writes off the lost revenue stream later.
I believe that's exactly what the article states. Actually, AT&T is supposedly paying
more than retail and Apple will not be losing much from any loss of 'kickbacks.' AT&T Investors, on the other hand, don't seem to be impressed with AT&Ts logic, countering that the extra immediate expense will not be returned in future service fees. Thus AT&T stock went down after the announcement. I tend not to put too much credibility in 'buyers/sellers' since they are
mostly 'speculators' not businessmen ( except, of course, you, Paddy and other TS investors!
). And, IMHO, they are usually only interested in short term profits. But I'm probably just too conservative!
I don't think you'll see any lines 'around the block' until it actually becomes physically available. At least I don't see any point in sitting on a sidewalk for days/weeks. YMMV.