This is what I read:
QUOTE
Mr. Mossberg began writing his Personal Technology column in 1991 and became one of the most influential gadget reviewers. "We thank Dow Jones for letting us run an entrepreneurial news business inside the larger firm," Mr. Mossberg and Ms. Swisher said. "However, we feel it's time to move to a more independent structure."
QUOTE
Mr. Mossberg and Ms. Swisher are in negotiations with investors and media companies, including Comcast Corp.'s NBCUniversal, for their next partnership, according to a person familiar with the matter.
Article is
HERE, and I don't believe it's behind a paywall as I don't subscribe.