OK, I actually read through the 35 page report which has a lot of dry, slightly interesting and barely usable statistcs.
Bottom line, last page, the two companies responsible for this report are Cheskin and Fitch Wordwide, to wit:
QUOTE
Fitch:Worldwide designs new products and services, creates the environments in which they're sold, and packages and communicates them in their markets. The firm’s strategic design and ongoing brand stewardship have served clients such as Audi, Bausch & Lomb, Charles Schwab, Disney, HP, Lancome, LEGO, Maytag, HMSHost, Microsoft, Nissan, Nokia, Procter & Gamble, Prudential, Saks Fifth Avenue, Starbucks, Swatch, 3M, Virgin and WHSmith.
Need more be said?