Scary when the ignorance of Seagate's customer support is indicated in this email response to an unhappy Mac user:
QUOTE
MacFixIt reader Mark Kozlowski received this response from Seagate technical support regarding the issue:
"Unfortunately in order to apply the firmware update on this drive you would need to find a PC to install this drive on and apply the firmware. Once this is done you should be able to take the drive to your MAC and run the drive as normal. We do not have a firmware update procedure for MACs."
MAC=Media Access Control

Unbelievably arrogant on Seagate's part, especially considering the number of Mac users who have Seagate drives installed. I've been thinking twice about that company lately - a lot of reports at NewEgg of drives arriving DOA or dying after a very short time. Seems quality control ain't quite what it used to be.
I'm assuming that those with Intel Macs will be able to use the disk image found here:
http://support.seagate.com/ad14disty/AD14-AllMoose.zip - burn it to a CD and then boot from that.