Impacts of Online Mac Communities on Loyalties towards Apple Brand

[Isa]

Hi Techsurvivors members!

Nice to meet you.

I am a postgraduate student doing my MSc. Marketing in the University of the West of England, Bristol.

As a Mac user myself, I am particularly interested to base my dissertation on brand loyalty in Apple Mac products. More specifically, I am researching the impacts of online Apple communities on members' loyalty towards Apple.

In order to gain insights on the above I am conducting a simple web survey which consists only multiple-choice questions, and will take around 5 minutes to complete.

It would be really helpful if you can fill in the survey by going to the following link:

http://bristol.qualtrics.com//SE?SID=SV_0jIverMfxHUa3xG

The research is entirely for academic purpose and no personal information that can lead to identification will be required. All data collected will be permanently destroyed once the dissertation is completed.

Thank you very much for sparing your time!

p.s. If you have any opinions on my research topic which are not covered by the survey, please feel free to raise them here, or alternatively contact me via my email: isa.mark AT ymail DOT com.

Thanks again!  

Best regards,
Isabel

[kimmer]

Hi Isabel. Welcome to TS. All the best with your survey and dissertation. I made a minor edit to your post and replaced the "@" and "." in your email with words so that spiders won't find and exploit your addy.  Hope that's okay.

Again welcome to TS. Hope to see you around here as often as your schedule allows.

[Highmac]

Hi Isa, and welcome to the forum. You'll find them a very helpful bunch and you'll be well looked after (thanks Kris and Kim!)

[Frances144]

Consider it completed!

and welcome.

They are all mad btw!

[Highmac]

I told my wife "I'm not a complete idiot" and she just said "no, some parts are missing"  

[Paddy]

Done.

And welcome to TS, Isabel!  

[jchuzi]

QUOTE(Highmac @ Sep 26 2010, 07:46 AM) <{POST_SNAPBACK}>

I told my wife "I'm not a complete idiot" and she just said "no, some parts are missing"  

I said to my wife, "You must think that I'm a perfect idiot." She replied, "Nobody's perfect."  

[gunug]

This isn't a survey that I had thought I'd be doing today, I tend to avoid surveys during election seasons, but it was nice and my answers came easily!  THANKS ISA!

[Isa]

Hello Hello!

Thanks kimmer for helping to do the little trick on my email address!

and Thanks everybody for the welcome and for completing the survey  

Gunug, haven't thought that there's the "election seasons effect", maybe I should be more strategic in planning the time to launch such kind of survey if i am doing it again... hm... but finger crossed that i'll not be doing it again too soon assuming I'll pass the dissertation

isabel

[Isa]

Oh sorry, one question, is there a setting in TS that allows me to receive email alerts when there are replies or new posts in the thread that i'm participating in?

thank you!

[gunug]

QUOTE

"Gunug, haven't thought that there's the "election seasons effect", maybe I should be more strategic in planning the time to launch such kind of survey if i am doing it again... hm... but finger crossed that i'll not be doing it again too soon assuming I'll pass the dissertation. . ."

Some people I know, myself included, get kind of jaded about being asked our opinions during a political season by "mysterious" people on the telephone.  I'm sure that is true in Britain as well as here.  I "prefer" to know who is asking and the purpose of the survey and unless they're forthcoming with this information I generally and politely say no answers.  

My older son has been laid off by a contractor for a "major" U.S. telephone company because of survey answers that were not entirely favorable.  They "prided" themselves on their great public respect and customer service and then treated their contracted employees very badly.  He's going to law school now and hopefully will go on to take them to court!

[kimmer]

QUOTE(Isa @ Sep 27 2010, 05:01 AM) <{POST_SNAPBACK}>

Oh sorry, one question, is there a setting in TS that allows me to receive email alerts when there are replies or new posts in the thread that i'm participating in?

Yup, the software covers that. Go to your first post, look in the upper right hand corner and there's a clickable-drop down menu: OPTIONS

Click on that and select TRACK THIS TOPIC and then select the option you want and click the PROCEED button.

I enjoyed your survey and look forward to hearing that you did super well on your dissertation.

[Isa]

QUOTE(gunug @ Sep 27 2010, 04:33 PM) <{POST_SNAPBACK}>

My older son has been laid off by a contractor for a "major" U.S. telephone company because of survey answers that were not entirely favorable.

   Oh, that's horrible, that's not democracy!

QUOTE(kimmer @ Sep 27 2010, 05:25 PM) <{POST_SNAPBACK}>

Yup, the software covers that. Go to your first post, look in the upper right hand corner and there's a clickable-drop down menu: OPTIONS

Click on that and select TRACK THIS TOPIC and then select the option you want and click the PROCEED button.

I enjoyed your survey and look forward to hearing that you did super well on your dissertation.

Thanks kimmer! I have followed your instructions about tracking the topic, think i've done the setting now ~ will be able to verify it if somebody reply to this thread

[Xairbusdriver]

This is a test. If it were not a test, you would be told. If it were a real post, you would gather reams of information about various topics instead of the fact that you are set up correctly to receive a tracking message.

Thank you for your attention. You are now free to resume whatever duties you have been assigned.

Your Supporters

[Isa]

QUOTE(Xairbusdriver @ Sep 29 2010, 08:17 PM) <{POST_SNAPBACK}>

This is a test. If it were not a test, you would be told. If it were a real post, you would gather reams of information about various topics instead of the fact that you are set up correctly to receive a racking message.

Thank you for your attention. You are now free to resume whatever duties you have been assigned.

Your Supporters

muahaha! thanks Xairbusdriver.

Your message was quite philosophical, a bit too sophisticated for my little brain hahaa.... i have to re-read before I finally understood it...  

but now i know i've made the correct setting, so i guess i'm allowed to resume my focus on the chocolate cookie. yay